Plants 020 | Brand Identity & Packaging

Plants 020 is a project by two guys who are obsessed with plants. This brand is for lovers of plants, consisting of a plant and accessories store and a landscaping studio.

The strategy of graphic solutions is based on the concern for the relationship between people and plants. The brand identity encourages people who have started to perceive plants as decoration to rethink their attitude toward them.

The solution was to develop typography and a symbol with its own strong personality that can be used both together and separately. It is also reinforced by illustrations, colors, and graphic elements. 

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