Scarlett is a Trinidadian-based multi-vendor eCommerce platform designed to serve the Caribbean and Latin American regions. It aims to facilitate businesses' adoption of an online presence by providing a robust and user-friendly platform for vendors to reach a wider audience and streamline their operations. Scarlett empowers local businesses by offering a seamless digital marketplace, enhancing their ability to compete globally.
The job involved comprehensive design work, including:
Logo Creation: Designing a unique and memorable logo representing the brand's identity.
Brand Identity: Developing a cohesive brand identity, including color schemes, typography, and visual elements to ensure a consistent look and feel.
Stationery Pieces: Creating branded stationery items like business cards, letterheads, and envelopes.
Website Foundations: Establishing the foundational design elements for the website, ensuring a user-friendly and visually appealing interface.
Components Layout for the Shop: Designing the layout and components for the e-commerce shop to enhance user experience and functionality.
Social Media: Creating engaging and on-brand social media graphics and content.
Presentation Decks: Designing professional and impactful presentation decks to communicate the brand's message and vision effectively.