Saanchi Shetty is a certified nutritionist and lifestyle coach with over a decade of experience, specializing in areas including gut health, hormone balance, insulin resistance, fat loss, sports nutrition, and sustainable lifestyle transformation.

The goal of this project was to create a website that could communicate that expertise while making a wide range of nutrition services easier to understand and explore.

Rather than presenting the website as a traditional nutritionist portfolio, I designed it as a digital experience that guides visitors from discovering Saanchi's approach to understanding her services and ultimately starting a consultation.

The website needed to balance credibility with approachability.

With multiple programs, educational resources, testimonials, and different user needs, the challenge was to create a clear experience without making the site feel overwhelming.

The key goals were to:

Establish trust quickly

Make services easy to understand

Communicate Saanchi's approach to nutrition

Showcase testimonials and expertise

Provide educational resources

Create a clear path toward consultation

I structured the experience around the user's journey:

The information architecture brings together:

I also designed a structured consultation flow that helps visitors identify the type of support they're looking for before reaching out.

Rather than presenting nutrition services as a long list, programs are organized around recognizable goals and needs, making it easier for visitors to find relevant support.

Expertise, Saanchi's approach, testimonials, and educational content are distributed throughout the experience instead of relying only on an About page.

The contact experience was designed as a guided flow, capturing basic information and the visitor's area of interest before moving toward consultation.

The website also incorporates blogs, downloadable resources, listening content, the book, and an Instagram/social presence, giving visitors multiple ways to engage with the brand before committing to a program.

The visual language combines editorial typography, warm imagery, generous spacing, and structured layouts to create a premium wellness experience.

The goal was to make the brand feel:

Rather than looking like a clinical healthcare website, the design creates a more personal lifestyle-oriented experience.

The final website brings together personal branding, service discovery, education, social proof, and lead generation into one cohesive experience.

It gives Saanchi a digital platform to:

Present her expertise

Showcase her programs

Educate potential clients

Build trust through social proof

Promote her resources and content

Guide visitors toward consultation

Live website: thesaanchishetty.com