Create the experiential design of a new wine based on the concept of nostalgia.

Naming

Visual Identity

Product label

This wine is named Vereda, which represents a narrow path created by people and animals. It's based on memories of a place that no longer exists, but this wine serves as a pathway to that memory. The color palette balances warm and cool tones to convey the feeling of longing and nostalgia, while the illustrations use simple, geometric shapes.

La Vereda Del Lago is a renowned landmark in Maracaibo that has inspired the incorporation of all the elements already planned in the project. It stands as the biggest park in the city, deriving its name from the extended pathway that leads to Lake Maracaibo.