Freshlay | Branding
Veronica Arraiz
Freshlay
A visual identity and product design for a farm-to-doorstep service delivering fresh produce.
Freshlay is a farm-to-doorstep service that delivers fresh, locally sourced produce straight to customers. The brand needed a strong visual identity and an intuitive product experience to communicate freshness, trust, and convenience.
Challenge
The goal was to create a brand that feels natural, friendly, and seamless, bridging the gap between farmers and urban consumers while making the online shopping experience effortless.
Outcome
The result is a cohesive brand and product experience that feels fresh, trustworthy, and easy to use, making Freshlay a standout in the farm-to-doorstep space.
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Posted Mar 1, 2025
A cohesive brand and product experience that feels fresh, trustworthy, and easy to use, making Freshlay a standout in the farm-to-doorstep space.
