Visual and Verbal Identity For a Plant-based Food Brand
Veronica Arraiz
Gruvi
A plant-based brand that feels as dynamic and diverse as the flavors it offers.
Gruvi is a healthy vegan food brand that breaks barriers and redefines plant-based eating. Designed to be inclusive, approachable, and full of energy, Gruvi ensures that everyone, whether vegan, vegetarian, or just curious, can enjoy flavorful, plant-based food without restrictions.
Challenge
The perception of vegan food often swings between two extremes, either too niche and inaccessible or too bland and uninspiring. Gruvi needed a visual identity that reflected its playful and rhythmic nature while making plant-based food feel welcoming, fun, and flavorful.
Challenge
The perception of vegan food often swings between two extremes, either too niche and inaccessible or too bland and uninspiring. Gruvi needed a visual identity that reflected its playful and rhythmic nature while making plant-based food feel welcoming, fun, and flavorful.
Outcome
Gruvi’s branding brings a fresh perspective to plant-based food, making it feel exciting, approachable, and full of possibilities. From eye-catching packaging to interactive social content, every touchpoint amplifies the brand’s mission of making plant-based eating enjoyable for all.
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Posted Sep 27, 2023
Created a disruptive and creative plant-based food brand that goes beyond the vegan-friendly label to make healthy products accessible to everyone.
