Visual and Verbal Identity For a Plant-based Food Brand
Veronica Arraiz
Brand Designer
Illustrator
Creative Director
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
The Challenge.
Create a plant-based food brand that goes beyond veganism and is accessible to all.
Deliverables.
Naming
Brand strategy
Visual and verbal identity
Brand Activation
The solution.
Meet Gruvi!
‘gru • βi
Gruvi is our cool friend, full of soul and rhythm. It is the result of a portmanteau between the words Grow and life in Spanish. It refers to the expression that comes from jazz which is the sensation of a change of pattern in a rhythm.
