I started this project to overcome the barriers of connecting people to a trustworthy resource. This is a website and logo redesign project for a holistic life coach to increase client conversion.

I started with a stakeholder interview to define the current state of their digital space and what the holes were in their workflow. We identified some opportunities within their coaching signup process and marketing.

We started with a few user personas based on their current clients and started crafting a plan around their lifestyles and holistic needs. After some workshop sessions with the client and reviewing second-hand feedback, we've identified that the leading reason why people don't convert is that they don't feel comfortable or trusting in the individual or group providing the help.

Focusing on creating trust we thought of a look, key features, and workflow to support her prospects like language, forms & auto-responders, and connections to support communities.

In the designing phase, I wanted to give her brand a simple design that reflects her personality and makes a meaningful reflection of her business & values.

When ideating on the logo, I looked for ideas around structure, growth, and woman empowerment. This is when I moved to the concept of incorporating the Earth Goddess Gaia, the branches of growth, the 7 Chakras, and the colors of nature.