Keyword Insights is a content intelligence tool that can be used to accelerate your content strategy with keyword clustering, search intent mapping and AI-driven content brief generation. Simply put, you can start with a seed keyword, get thousands of related keyword ideas, cluster them based on URL overlap in the Google search result pages (SERPS) and then produce incredibly detailed content briefs effortlessly and without leaving our platform.

I identified and found several issues that challenge to take action in this project:

The lack of simplicity with unclear content structure in KeywordInsight's website made it challenging for users to navigate and understand the main features.

Lack of diverse functionality that would help users conveniently interact with the platform.

An inconsistent design system caused a lack of scalability and a less-than-optimal user experience.

Unclear content structure of the whole website especially for the main features.

The conflict between design style and branding concept — users felt slightly confused about this disharmony.

Having examined issues with KeywordInsight's existing design, I took action immediately and come up with the solutions:

Intuitive and seamless adaptive versions for all devices, with a focus on optimizing the mobile website experience.

Updated and consistent design system that considers all current requirements.

Smartly divided various flows and functions to avoid page saturation, making the platform accessible and user-friendly.

Appropriate organization of the website’s content structure.

Well-crafted functionality that expands user capabilities, saving lots of energy and time for both our client and their audience.

A cohesive style that aligns with the friendly brand image and innovative.

To help the client achieve a distinctive and recognizable visual identity, we started by an in-depth analysis of industry competitors, looking for the most effective brand-building strategies. As most of the other players in this field lacked consistency and modernity in the chosen style, we decided to create a strict design system with a clearly defined color palette, vivid accents, and exclusive brand fonts

Keyword Insight also provides me with a detailed breakdown of what they expected for every page to align with their goal. They gave me this rough wireframe as a "consideration" of what they expected, not should be exactly the same.

I crafted a comprehensive rebrand with a new visual identity and messaging/positioning strategy and also a consistent look and feel across all the pages. I consolidated Keyword Insights’ value proposition in a clear statement to communicate to customers.

After 3 months of close collaboration, I successfully launched KeywordInsights’ new brand and website. I’m thrilled that their business is thriving and are happy to have helped them with my UX and design solutions.

Designed by Nur Arga Dahana

Credit by SDBAgency