APWin is a football statistics and predictions platform with a strong presence in Latin America and Europe. It provides a customized experience to its users by extracting data and discovering patterns based on their interaction with the website.

We have assembled a team of backend engineers in SEA to build the platform from the ground, and our marketing team generated 10x organic growth with intelligent SEO strategies.

APWIN is a platform about football statistics to help professionals to understand how teams perform and use that data how they see fit (for example, betting). The project's main goal was to create a strong new identity without losing touch with the existing community and building a comprehensive experience for their website users

I’ve created phase 1 of their new visual identity and simplified its application on various touchpoints by focusing on the UX things. The product also needs to be fully responsive following the user's needs since 90% of the users access the site by their mobile phone.

After 3 months of close cooperation, we successfully launched phase 1 of ApWin in mid-2021. ApWin grew faster than we predicted, based on the latest 90 days (5 Feb, 2023 - 5 May, 2023) ApWin generated 900K new users and 2M+ Sessions.

Designed by Nur Arga Dahana

Credit by SDBAgency