The core identity of his label, Blue Iguana, is one of alternative lifestyle and purist creative talent. We took certain "brutalist" designs as partial inspiration, but also wanted to maintain a clean look and feel that wouldn't dissuade the average music consumer from learning more about Blue Iguana. The final result combines elements of the absurd and avant-garde with highly attuned UX flows and design principles, for a website experience that perfectly represents Blue Iguana's brand.