This atomic design structure made for the Colibri Group was created using Sketch. It utilizes the flexibility and customization of its symbols, while also allowing for the maximum use of its design library system for lighting-fast designing, and consistent guidelines for all mockups and prototypes. It was built with the future in mind, allowing for changes to any design asset to be made once and propagated throughout all documents referencing it, helping Colibri evolve powerfully into the future.

After analyzing competitors and engagement heat maps, we gave Elite's purchase journey a full UX and branding revamp, including multiple stylistic directions. The redesigned purchase journey and website, including the homepage, sell pages and navigation, increased the conversion rate 75% for a projected $3.8 million annual lift for 2021.

Other notable accomplishments included increasing the site's overall technical performance by 65% and improving accessibility scores to A+ on Google's grading scale.

See more of our work at coumba.win