Door Manufacturer Sales Funnel - From Design to Execution
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Paid Marketing Specialist
Growth Marketer
Automation Engineer
Facebook Ads
Go High Level
Make
Designed workflows for each buying stage captured through Meta Lead Ads. All communication (SMS, emails) was crafted by me.
Created a custom workflow for leads in the 'Looking to Buy Right Now' stage, including the triggering of a Meta CAPI event (qualified lead).
Implemented a chat widget on their site, with notifications to their internal team and check if someone is attempting to contact that lead
My role: Was asked to build full funnel strategy from scratch, including tools, workflows, and team training.
Project description: We used HighLevel as the main tool.
They were a 100% off-line company and the project was very comprehensive, so I even trained their salespeople on how to better convert and use the platform.
We determined Meta Lead Ads would be their main acquisition channel and I was responsible for ads benchmarking and giving directions to their creative team. I also integrated Meta to HL, to sync every lead.
In the screenshots, you can see some of the automations I created inside GoHighlevel, from communication (SMS, emaiils) to internal notifications. I also did some Make.com automations for them.
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Posted Dec 5, 2024
Built full funnel strategy from scratch, including tools, workflows, and team training.
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Paid Marketing Specialist
Growth Marketer
Automation Engineer
Facebook Ads
Go High Level
Make
Butchery E-Com - CRM categ., Meta CAPI, G Ads Enhanced Conv.
-18% CPA, +38% Paid Orders - Publicly Traded - Dental Insur. BR