A founder told me, We want users to explore all our features...

A founder told me, We want users to explore all our features.

Minutes in, I felt like I was exploring Narnia

Founders love their products so much that they sometimes forget users don’t share the same context (or patience)

That’s why I love helping founders simplify. Because simplicity isn’t about removing features, it’s about removing friction

When you simplify

✅ Users understand faster

✅ Conversions rise

✅ Retention improves

✅ Everyone finally breathes

I’ve learned that clarity isn’t just design, it’s growth

A product that’s simple to use feels smarter, scales faster, and earns more trust. I help founders clean up their “feature soup” and turn it into a product users actually get (and love)

My goal is to help founders create products that not only make users’ lives easier but also help the business thrive in the market