Otie: A Showcase of Unattributed Design

We chose bold, vibrant tones—neon green and lavender—because they’re energetic yet playful.

Neon Green signals freshness, excitement, and a bit of quirkiness.

Soft lavender creates a calm, inviting feel that balances out the bright green. This duality of vibrant vs. calming perfectly reflects the brand’s message: energizing treats and beverages in a space that feels soothing and comforting.

To tie everything together, we created abstract, oversized letterforms derived from the logotype. By repeating and rearranging these shapes, we formed a lively, pattern-like backdrop:

Dynamic shapes echo the circular motion of stirring coffee or kneading dough.

Oversized graphics catch attention from afar, making the packaging and signage instantly recognizable. This patterned approach injects fun and personality while also reinforcing the brand identity on cups, bags, and other touchpoints.

Each application—cups, bags, signage—was designed to amplify brand visibility.

Acrylic Signage: The bright poster stands out, while the translucent stand gives a modern, minimal frame. The schedule is laid out simply, emphasizing ease and approachability.

Takeaway Cups & Bags: The repeating patterns create a sense of continuity; no matter where customers go with these items, they become walking ambassadors of the brand’s playful and welcoming spirit.