The Rebranding Challenge - Season
Aleksandar Coric
The Rebranding Challenge - Season Investments
One of the key challenges was deciding what to change and what was worth preserving.
Rather than starting from scratch, the new identity retains a visual connection to Season Investments’ heritage, but reframes it for a more contemporary and flexible brand system.
A major improvement was creating a symbol that can work independently from the wordmark. This gives the brand a stronger presence across investment platforms, digital interfaces, profile images, and other compact applications where the previous identity was difficult to use.
The result is a more adaptable system that moves the brand forward without losing its familiarity.
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Posted Oct 2, 2026
The Rebranding Challenge - Season Investments One of the key challenges was deciding what to change and what was worth preserving. Rather than starting from ...
