A new identity, recently completed
Aleksandar Coric
A new identity, recently completed for MineralBalance.
The challenge was simple to define, but not so simple to solve:
How do you make a health brand feel precise and credible, without making it feel cold, clinical, or overly pharmaceutical?
For MineralBalance, the answer started with finding the right visual balance between data, science, and an approachable human side.
This is just a quick look at where we landed and what inspired us along the way.
More of the process behind the new identity is coming soon.
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Posted Sep 17, 2026
A new identity, recently completed for MineralBalance. The challenge was simple to define, but not so simple to solve: How do you make a health brand feel pr...
