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✨ You don’t need to have it all figured out. You just need a...
Caron Stace-Railly
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Posted Jan 2, 2026
✨ You don’t need to have it all figured out. You just need a clear place to start. Last year, I had the pleasure of working with Catherine Twiss, a psycholo...
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✨ You don’t need to have it all figured out. You just need a clear place to start.
Last year, I had the pleasure of working with Catherine Twiss, a psychologist and coach launching her first course for women in midlife.
She had a strong vision but no brand, message, or online presence.
We found clarity through messaging, copy, and a simple landing page that helped her show up and start building traction.
We defined her message using StoryBrand, built a clean homepage for Kajabi to start collecting leads before the course was ready.
Later, we added a sales page and About page to support her growing platform.
Catherine now has a brand that reflects her and a message that connects. She’s growing her audience with confidence.