BRIEF About Time is a podcast sponsored by Hudl and WECoach focused on bringing critical stories to the surface and amplifying important voices. Their goal is to empower the next generation of women and girls to find their own path in sports through individual interviews with female coaches and athletes.

CHALLENGE How can I further develop the podcast branding to ensure brand consistency while continuing to elevate the messaging and brand identity so that audiences are interested in viewing the content? SOLUTION While the brand identity for this campaign was built by Brand Designer Megan Smith, I developed additional assets as the series progressed. I created a series of brand assets included animated Giphy stickers for users to use on Instagram stories or other platforms. I also created social media thumbnails and posts across various platforms including Instagram, LinkedIn, Youtube, and more. Additionally I created digital ads, video assets, and a partnership pitch deck.

Brandi Arnold, Senior Manager of Brand Design

Trevor Meyer, Senior Director of Brand and Creative Emma Hulsey, Partner Solutions Manager

Kaylynn Michl, Media Distribution Manager

Kelly Mosier, Senior Director of Hudl Studios Megan Smith, Senior Brand Designer

Alex Jacobsen, Senior Manager of Hudl Studios

Matthew Mejstrik, Senior Video Producer

Riley Schneider, Brand Design Intern