In my internship at Hudl I took on the roles and responsibilities as the full-time brand designers. Hudl is a global leader in sports analysis technology focused on providing tools and content to support teams, athletes, coaches, and fans. I was fortunate to collaborate with multiple teams to develop and uphold the Hudl visual brand through a variety digital and print projects. Within the brand design team, our goal was to create visual communication pieces that reached a variety of audiences and markets, both domestic and international, specifically in clubs and high school sports. We provide tools and content covering a variety of sports including: American football, soccer, volleyball, baseball/softball, lacrosse, ice hockey, and more.

Hudl For Brands is a sub-brand within Hudl dedicated to reaching advertisers interested in highlighting their brand across Hudl content and platforms. Using initial brand direction from brand designer Megan Smith, I further developed the Hudl For Brands visual style across various brand assets and platforms. Our Fan Advertising foundations consisted primarily of a landing page and pitch deck that we used to spread brand awareness and connect with other brands. However, it was outdated and needed a refresh to align with our updated branding and messaging.

I created an updated landing page that made sure to emphasize our hero audience that brands would reach as well as visually representing the reach, platform features, case studies, and important statistics. I also created and updated the go-to-market pitch deck to align closely to the landing page, but go more into depth on what Hudl can offer

The Hudl Hoops Campaign focused on highlight women in sports, with the goal of increasing awareness of Hudl's advertising platform and their female athlete audience, generating new leads interested in tapping into this market through Hudls platforms and content.

We focused campaign messaging around how women in sports is continuing to grow and brands, like Under Armour, are taking notice. To address this challenge, I designed blog graphics and a series of paid and organic social that were promoted on LinkedIn, Instagram, and Facebook.

In addition to the campaigns, I consistently created organic social posts for LinkedIn.

The Organization-Management Suite Launch was a campaign announcing new messaging/communication features for coaches, athletes, and parents. I helped build out many of the assets including Jitter animations for email and organic social, as well as one-pagers.

National Must-See Matchup was a live streaming event that highlighted a high school football game every week that was streamed on the Hudl Fan app. Video producer, Mike Saenz, and I collaborated on the creative direction of the series and I created a series logo, thumbnail template, and graphics style for these games