End-to-End Product Design for Bledga

Bledga is a mobile bookkeeping and finance app built for the US market, spanning both iOS and Android. Designed to serve a broad range of users — from everyday individuals and students to side hustlers, freelancers, remote workers, and small-to-medium enterprises — Bledga brings professional-grade financial tracking to people who don't fit the traditional "small business owner" mold. The project covered the full mobile experience, a companion web/admin dashboard for internal operations, and a public marketing landing page, all unified under a single design system.

I served as the end-to-end product designer on Bledga, owning UX strategy, information architecture, and visual design across three connected surfaces: the consumer mobile app, an internal admin dashboard for Bledga's operations team, and the marketing landing page. My work spanned user story documentation, design system creation, and high-fidelity prototyping — translating business requirements into structured specs and then into interactive, testable screens.