Social Media + Brand System – Strategic Consulting Firm

Designed a complete brand system and social media content library for Integra Estratégias, a strategic consulting firm specializing in public-private partnerships (PPP) and infrastructure projects.

The work spanned brand identity refresh (new logo, color palette, typography), website design, and a year-round social media content strategy covering thought leadership, educational content on PPP concepts, case studies, team highlights, and industry insights.

Design approach: Professional, confident, minimal aesthetic. Teal and navy palette with clean typography. Content balanced between technical/educational (breaking down complex PPP concepts) and human/relational (team, values, impact). Each piece maintained brand consistency while varying format based on content type.

The social system included carousel posts explaining PPP myths vs. reality, infographics on project methodology, case study highlights, and internal team/culture content—all designed to position the firm as a thought leader in infrastructure strategy.