MNCJ Avocats | Brand Strategy

A Bold Departure from the Conventional

MNCJ Avocats partnered with me, in collaboration with Volcan agency in Québec, to redefine their brand identity and set themselves apart in a traditionally conservative industry. While most law firms opt for muted tones and rigid visuals, MNCJ now stands out with a vibrant color palette and distinctive graphic elements that infuse personality into their image. A key element of this redesign is the iconic logo, thoughtfully crafted by integrating accents from the surnames of the three founding partners—creating a visual symbol that embodies their unity and expertise. This attention to detail reflects MNCJ’s commitment to both tradition and modernity, offering a brand that is as dynamic and approachable as the legal services they provide.