Beau & Bon | Brand Strategy

Carl

Carl Dallaire

Beau & Bon

Brand strategy
Finding locally-made, high-quality products can be tricky. This startup prides itself in carefully selecting and curating well-made home, body and pantry products, shipped right at your door. 
I was hired to create a brand strategy that would convey well-being and simplicity with a very warm, human feel to it, not forgetting the hi-end aspect. The client had already come up with the name, and it just felt right!
"beau" = french for beautiful        "bon" = french for tasty or good quality
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Posted Sep 16, 2025

Warm, human brand strategy for Beau & Bon, highlighting well-being, simplicity, and curated local high-quality products.