Task

A combination brand and website update, Aceso Therapeutic commissioned me to update their digital experience. Their original brand and website had a mid 2000’s feel to it, and my job was to bring them into the 2020’s. This was accomplished through bolder colours and more confident typography decisions, as well as streamlining their multi-page website into one concise and cohesive single page company overview.

Previously, the Aceso site had five separate pages that contained roughly one paragraph each of information. I suggested combining that into one centralized home page with clickable anchor links to provide users with a top-down brand story with no additional pagination.

The updated logo makes use of a modern sans serif font and a bolder contrast between the primary and secondary words, both in weight and size. “Aceso” was brought to the forefront as many customers dropped the “Therapeutic Development” when referring to them verbally. The star-wave element in the A was brought over from the original logo so those who might be confused by the rebrand will recognize it quickly.