Creatir Brand Identity Design

Creatir needed a distinctive brand that speaks to creatives—fresh, energetic, and original—delivered within a strict 10‑hour challenge. The identity had to stand out on shelf and on social, with a tight, cohesive system across logo, can design, and promo.

Context and goals

Target: creatives aged 18–35 seeking clean energy

Deliverables: logo, packaging, social promo concepts

Constraint: full concept in 10 hours—no compromise on clarity or impact

Key challenges

Create a memorable shelf presence quickly

Balance organic cues with high energy and originality

Build a system that scales to flavors and campaigns

A visual identity rooted in “mind‑opening journey”—abstract patterns, a vibrant three‑color palette, and kinetic typographic moments. The system was built to be modular for fast iteration and future flavor extensions.

Core elements and formats

Logo: energetic mark with creative spark cues

Palette: three bold hues for instant recognition and line extension

Patterns: abstract, dynamic forms to signal ideas in motion

Packaging: can layout with strong hierarchy and flavor variants

Promo: social visuals optimized for motion, hooks, and readability

System: quick‑apply templates for future assets

Within 10 hours, I shipped a cohesive brand kit - logo, packaging, and social assets - that feels fresh, premium, and immediately recognizable to the creative crowd.

Highlights

Distinctive logo and modular can system ready for multiple flavors

Vibrant palette and abstract patterns that translate to motion and print

Social promos designed for scroll‑stopping impact

Clear specs and a lightweight guideline for consistent rollout