Anima Healing Institute - Rebranding and Content Strategy
Crina Iolanda
Goals & Pain Points
Anima’s visual identity and socials felt disjointed, and the sales page under-converted. Both the business and founder accounts needed a cohesive look, clear voice, and consistent content to drive course enrollments.
Brand gaps
Mixed color palettes, no formal guidelines
Logo didn’t scale well across print and digital
Sales page copy heavy, CTA buried
Social gaps
Inconsistent posting cadence and style
Low carousel saves and Reel watch-through
Little cross-pollination between founder and brand accounts
Brand & Content Strategy
Unify the visual language, sharpen messaging, and roll out an engaging, value-led content calendar that positions Anima as a trusted guide in holistic healing.
Key moves
New logo suite + dawn-inspired palette and two-font scale
30-page guidelines covering voice, imagery, and post templates
Redesigned sales page with benefit-first copy, testimonials, sticky CTA
Content pillars: education, transformation stories, founder insights
Monthly calendar: 12 carousels, 8 Reels, 4 live prompts, cross-tagged
Highlights
Carousel saves ↑ 2.7×; Reel watch-through ↑ 54 %
Sales-page conversion rate ↑ 23 % post-redesign
Founder and brand now share a cohesive look and voice, boosting recognition
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Posted Jan 11, 2026
Full-spectrum brand and social revamp, new logo, color system, guidelines, upgraded sales page, and daily content for both the institute and founder.
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Clients
Anima
