Lex Dinamica - Website Build

Since launching its first site, Lex Dinamica had outgrown an outdated design that no longer matched its fast, dynamic brand. Slow loads, clunky templates, and weak conversion paths made it hard to convey the firm’s modern, passionate ethos.

What wasn’t working

Dated visuals that under-sold the brand’s growth and energy

Rigid Wix Editor templates blocking new content and features

Long load times and buried contact forms limiting inquiries

What we set out to do

Craft a fresh Wix Studio site—built from scratch, not a skin-deep copy

Migrate and relink the existing database without losing SEO value

Add smooth animations, crisp navigation, and friction-free contact flows to position Lex Dinamica as fast, dynamic, and client-focused

After a full UX audit, I drafted a streamlined architecture, created new Figma layouts, and built each page natively in Wix Studio. The legacy CMS collections were imported, relinked, and enhanced with an improved schema. Following a UX audit, I mapped a lean site architecture, designed modern layouts, and rebuilt every page natively in Wix Studio. Legacy CMS collections were imported, refreshed with a better schema, and tied into updated service pages and resources.

Key moves

Clean nav: four core services + sticky “Contact Us” CTA

Micro-interactions: subtle slide-ins and hover states that signal agility

Performance wins: compressed media, lazy-load, modern variable fonts

SEO & data: preserved URLs, new meta, structured data, 301s for retired links

Results

PageSpeed score ↑ 54 → 91 (desktop)

Avg. load time ↓ 2.3 s → 1.1 s

CMS-ready sections empower staff to add content in minutes, no dev required