These are two vertical story-driven

These are two vertical story-driven ads for Instant Hydration, a raspberry electrolyte drink mix with zero sugar.

Each ad follows the same 3D-animated character through a relatable problem: the afternoon slump, poor sleep and low energy she blamed on everything else. Then she starts her own Day 1 experiment. A glowing crystal-body visualization shows how the electrolytes work, and her routine shifts until she's glowing. Both ads end on a cinematic product shot and a 50% OFF offer. The two versions test different hooks and narration on the same story, so the brand can see which one performs better on paid social. What I did:

-Edited the story and paced it for 9:16 vertical -Created and animated the AI-generated 3D character scenes -Added word-by-word kinetic captions for viewers watching on mute -Designed the product hero shots and the offer end card -Did the sound design and synced it to the voiceover Format: 9:16 · about 70 seconds each · Instagram Reels, TikTok and Facebook