Project Overview

Designed a landing page in Framer for Audience Identifier, an AI-powered lead generation SaaS, tailored to showcase its benefits, features, and client success stories. The single-page design provides a seamless user experience, guiding visitors through problem-solving points, benefits, pricing, and real-world results.

In designing the Audience Identifier landing page in Framer, I began by defining the project’s main goals: effectively introducing the AI-powered lead generation tool and driving conversions. I structured the content to guide visitors through a logical sequence, beginning with an eye-catching Hero section and moving through sections like Problem vs. Solution, Benefits, and client Case Studies. Framer’s interactive features allowed me to incorporate smooth transitions and subtle animations, enhancing user engagement without overwhelming the experience. For the Benefits and How It Works sections, I created custom illustrations to visually communicate complex features, making them more accessible to visitors. A professional color palette and clean typography reinforced the brand’s modern, tech-oriented identity.

Once the desktop design was solidified, I optimized each element for mobile, ensuring a smooth, intuitive experience on all devices. To further enhance usability, I conducted tests within Framer to identify areas for refinement, adjusting interactions for clarity and performance. The final result is a compelling, user-focused landing page that highlights Audience Identifier’s value, encouraging visitors to take action and connect with the brand.