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Play Attention eShop

Wiam Abou Naim

This was a project that is very close to my heart, because it has to do with mental health.
One of the key points was that viewers are mostly people suffering from ADHD, so the website had to be very simple minimal but also SELL.
A lot of components are one of a kind, things that you do not see anywhere and that make the brand stand out.
The bottom animated cart button, check out how it comes to screen once you are past the process section.
Also these metallic buttons I used across the website.
Full integration with Shopify, this store is like no other.
The minimalistic approach is what allowed users to purchase the main product with ease.
When we asked the first few customers about their experience they said, "It was way too easy".
The minimalism is consistent across the entire website.
Custom made illustrations that follow the brand's main theme. I ended up having an AI model trained to that theme.
Which means now we can generate any image we can imagine for any digital asset in minutes.
This website stood out so much that 150 users reached my website by clicking on that tiny designed by wiam button in the very bottom of the screen in just a week after launching.
Which means they were impressed and searched for any clue to find me.
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Posted May 2, 2025

Designed a unique, minimalistic Shopify website for ADHD audience, enhancing user experience and brand identity.

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