Project Overview

Conscious Hangouts is a website created to revolutionize the dating experience for singles in Dubai. Designed for authenticity, the platform connects individuals through curated in-person events that foster real, meaningful relationships. Unlike traditional dating apps, Conscious Hangouts emphasizes genuine human connection through engaging activities led by experienced coaches.

The creation of the Conscious Hangouts website began with extensive research into Dubai’s dating landscape, where singles often feel disconnected and frustrated with traditional dating apps. This research shaped the core mission of Conscious Hangouts: to offer a genuine alternative through in-person events designed to foster real, meaningful connections. I developed a brand identity that was warm, inviting, and modern, using a refined color palette and typography to appeal to users seeking authenticity. In the wireframing and prototyping stages, I crafted a streamlined user flow that prioritized ease of navigation, allowing visitors to explore events, register effortlessly, and understand the unique value of Conscious Hangouts.

To visually communicate the experience, I used MidJourney to create custom images that captured the ambiance of each event type—cozy dinners, energizing workouts, and creative workshops. These images were essential in bringing the site to life, giving users a vivid glimpse into the Conscious Hangouts experience. In the design and development phases, I integrated these visuals seamlessly with responsive design, ensuring the site looked polished and was accessible across devices. Content was carefully curated to highlight the benefits of in-person connections, featuring clear CTAs, engaging event descriptions, and icons that reinforced the brand’s values. After usability testing and feedback-driven adjustments, the final product launched successfully, inviting users to connect through a refreshing, well-designed in-person dating platform that stands apart from the digital noise of traditional apps.