3 months Content/email marketing

Nelo-techie is a tech influencer that helps people transition into tech.

In this project, I developed and executed a three-month email marketing campaign designed to make sales for Nelo-techie's data analytics course. Audience demographic:

- Age: 18-35

- Occupation: Fresh graduates, people transitioning into tech, and businesses that can use data analytics to make better decisions.

Email marketing strategy:

- Drove leads to the mailing list using lead magnets (e.g., forms, webinars, and cheat sheets)

- Nurtured the leads.

- Sold passively before actively selling with a good offer.

Execution steps:

- Created lead magnets.

- Created a three-month email marketing calendar, with a focus on nurturing leads before pitching sales.

- Scheduled/Automated emails,

Email content strategy:

- Incorporated storytelling

- Provided value

- Built relationships and trust

- Incorporated questions and activities into the emails to stimulate conversations.

Email marketing tool: Convert-Kit

Reflection:

Problems encountered:

* Low to no response to emails sent

* Few sales

* Course payment issues

How I overcame them:

* To tackle the low response, I incorporated questions, games, and activities to stimulate conversations.

* To increase sales, I gave a free module of the course to enable prospects to see value in the course and influence their purchase decision and offered a 1:1 consultation with a closer. This made them feel important and led to increased sales.

* To address course payment issues, I offered a payment plan options.

Lesson learned:

* Questions or activities should always be incorporated to help stimulate conversations.

* There should always be an extra incentive to help influence purchasing decisions.