Konnect Professional Event Content Marketing Campaign

Objective: Develop and execute a 3-month content marketing campaign to drive traffic from social media to the email list for nurturing, ultimately filling 70 exclusive event slots and generating sales.

Campaign Details:

Event: Konnect Professional Networking Event (First-ever event by Konnect in Texas)

Duration: 3 months

Platforms: Social media channels: Instagram, tiktok and linkedln

Tools Used: Email marketing (Convert-Kit), Flyers

Strategy:

Content Creation: Developed engaging content and flyers to promote the event.

Lead Generation: Directed social media traffic to an email list for nurturing.

Nurturing Leads: Provided value through email content to build relationships and trust.

Campaign Results:

Ticket Sales: 70 tickets sold for an exclusive event with only 70 slots.

Revenue: Close to $6000 from organic sales.

Leads Generated: 500

Lead Conversion: 70 ticket sales from the nurtured leads.

Reflection:

Success: Achieved full capacity without paid advertising, demonstrating effective organic lead generation and nurturing.

Key Achievement: Successfully converted 500 nurtured leads into 70 ticket sales.