Customer Success for Royal Prestige UK
Arthur Granville
Customer Retention & Upsell Strategy for Royal Prestige Innove Cookware
Industry: E-commerce & Consumer Goods
Project Overview:
For this project, I developed a customer success plan to improve client retention and increase sales through upsell strategies for Royal Prestige Innove Cookware. I focused on creating a seamless customer journey from initial purchase to post-sale engagement.
Key Contributions:
Customer Journey Mapping: Designed and mapped the entire customer journey, identifying pain points and implementing strategies to reduce churn by 15%.
Personalized Client Support: Created a customized support system for premium customers, resulting in a 25% improvement in overall customer satisfaction scores.
Loyalty Program Development: Developed and launched a loyalty program that offered exclusive discounts and rewards for repeat customers, which boosted repeat purchases by 30%.
Feedback Loop Creation: Implemented a customer feedback loop that helped gather actionable insights for product improvement and enhanced service offerings.
Upsell Tactics: Created data-driven upsell campaigns, increasing average order value by 20%.
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Posted Sep 17, 2024
Arthur had Increased retention by 15% and sales by 20% with customer journey mapping, loyalty programs, and personalized support, improving satisfaction by 25%
