SEEN SOCIAL CLUB: BRAND DEV., STRATEGY & DESIGN

SEEN was a social experiment to encourage people to engage with others without the influence of social media or screens in general. The events were well thought-out and positioned to step back into another time by leaving all devices out of the experience. The goal was to truly see and be SEEN in a genuine way with the intention of connecting, not documenting.

PROCESS. This project was a dream. I loved the client, the vision, and the collaboration process that unfolded. When all those things fall into place, the magic has no choice but to find its way in.NAMING SUPPORT. She had a few ideas in mind, one being "Scene", but wasn’t 100% sure of any of them. Through the exploration process, we came back around to "SEEN" but with this obvious adjustment. From there, everything fell into place effortlessly. There really is so much in a name - and more specifically, making sure it's the right name.

NAMING SUPPORT. She had a few ideas in mind, one being "Scene", but wasn’t 100% sure of any of them. Through the exploration process, we came back around to "SEEN" but with this obvious adjustment. From there, everything fell into place effortlessly. There really is so much in a name - and more specifically, making sure it's the right name.