Turning the Tides

• Expertized in competitive market analysis and qualitative and quantitative research

• Worked with community manager to plan and implement ways to improve community interaction on Facebook groups and Instagram and build relationships which resulted in community growth and customer conversion rate.

• Created a social media calendar using Canva software which helped in maintaining a consistent branded content

• Designed Graphics for daily content on social media platforms using the calendar, which helped attain marketing campaign and increase organic growth.

• Designed user persona for the client to understand their target market and compiled their research into a report which aided in the development of an effective content strategy