Wellah | TikTok Brand Awareness Videos
kelsey krueger
Client: Wellah
Platform: TikTok
Project Type: Brand Awareness Content
Deliverables: 2 TikTok videos (no voiceovers)
Project Overview
I created TikTok content for Wellah to increase brand awareness and reach a wider audience on the platform. The goal was to showcase the brand’s products and aesthetic in short, engaging videos that are visually appealing and aligned with Wellah’s identity.
My Role
Content Creation: Filmed and edited TikTok videos tailored for brand awareness.
Visual Storytelling: Highlighted the brand and products using on-screen text, captions, and visual cues instead of voiceovers.
Video Editing: Optimized the videos for TikTok with trending effects, transitions, and captions to maximize engagement.
Strategy & Approach
Focus on Visual Appeal: Designed videos that are eye-catching and match Wellah’s brand style.
Text Overlays for Messaging: Used on-screen captions to convey key product information and brand messages.
Optimized for TikTok: Short, snappy edits with trending music and effects to capture attention quickly.
Consistency: Maintained a consistent look and feel across all videos to strengthen brand recognition.
Deliverables
2 TikTok Videos (15-45 seconds each)
Focused on increasing brand awareness and showcasing products visually.
Included relevant hashtags for discoverability.
No voiceovers; relied on visuals and on-screen text to communicate key messages.
Results / Impact (If you have metrics, include them)
Increased brand visibility to a wider TikTok audience.
Engaged viewers through visually appealing content and trending TikTok formats.
Strengthened Wellah’s TikTok presence with consistent, branded content.
Challenges & Solutions
Challenge: Conveying brand messaging without voiceovers.
Solution: Used clear, concise on-screen text and visual storytelling to communicate key points.
Challenge: Standing out in a crowded TikTok space.
Solution: Focused on trends, creative editing, and visually engaging compositions to attract attention.
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Posted Feb 1, 2026
Created visually engaging TikTok videos for Wellah, using trends to boost brand awareness and reach without voiceovers.
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