L’Oréal (H/FC) | Instagram Brand Awareness
kelsey krueger
Like this project
Posted Feb 2, 2026
Created visually engaging Instagram posts and Stories for L’Oréal Lumi Lotion, using text overlays and aesthetic content to boost brand awareness.
Likes
0
Views
0
Client: L’Oréal (via H/FC)
Platform: Instagram
Project Type: Brand Awareness Content
Deliverables: 3-5 Instagram posts and/or Stories
Project Overview
I was hired by H/FC to create content for L’Oréal’s Lumi Lotion on Instagram, aiming to increase brand awareness and introduce the product to a wider audience. The goal was to showcase the lotion’s benefits through visually appealing content that aligns with L’Oréal’s premium brand identity.
My Role
Content Creation: Filmed, styled, and edited Instagram posts and Stories featuring Lumi Lotion.
Visual Storytelling: Highlighted key product benefits using close-ups, creative angles, and on-screen text.
Brand Representation: Ensured that the content reflected L’Oréal’s aesthetic and high-quality branding.
Strategy & Approach
Highlight Key Benefits: Focused on the lotion’s main features—hydration, glow, and skin texture—using visuals and text overlays.
Engaging Visuals: Created content that was eye-catching in-feed and in Stories, using lighting, composition, and color to match the brand.
Instagram Optimization: Edited videos and photos to suit Instagram’s formats (Stories, Reels, and feed posts) for maximum engagement.
Consistency: Maintained a cohesive look across posts and Stories to strengthen brand recognition.
Deliverables
3-5 Instagram Posts/Stories
Posts included product highlights and visually appealing imagery.
Stories featured text overlays to communicate key benefits without voiceovers.
Content was optimized for engagement with the target audience.