Client: L’Oréal (via H/FC)
Platform: Instagram
Project Type: Brand Awareness Content
Deliverables: 3-5 Instagram posts and/or Stories
Project Overview
I was hired by H/FC to create content for L’Oréal’s Lumi Lotion on Instagram, aiming to increase brand awareness and introduce the product to a wider audience. The goal was to showcase the lotion’s benefits through visually appealing content that aligns with L’Oréal’s premium brand identity.
My Role
Content Creation: Filmed, styled, and edited Instagram posts and Stories featuring Lumi Lotion.
Visual Storytelling: Highlighted key product benefits using close-ups, creative angles, and on-screen text.
Brand Representation: Ensured that the content reflected L’Oréal’s aesthetic and high-quality branding.
Strategy & Approach
Highlight Key Benefits: Focused on the lotion’s main features—hydration, glow, and skin texture—using visuals and text overlays.
Engaging Visuals: Created content that was eye-catching in-feed and in Stories, using lighting, composition, and color to match the brand.
Instagram Optimization: Edited videos and photos to suit Instagram’s formats (Stories, Reels, and feed posts) for maximum engagement.
Consistency: Maintained a cohesive look across posts and Stories to strengthen brand recognition.
Deliverables
3-5 Instagram Posts/Stories
Posts included product highlights and visually appealing imagery.
Stories featured text overlays to communicate key benefits without voiceovers.
Content was optimized for engagement with the target audience.
0 likes · 6 views · Feb 2, 2026
Created visually engaging Instagram posts and Stories for L’Oréal Lumi Lotion, using text overlays and aesthetic content to boost brand awareness.
