L’Oréal (H/FC) | Instagram Brand Awareness

Client: L’Oréal (via H/FC) Platform: Instagram Project Type: Brand Awareness Content Deliverables: 3-5 Instagram posts and/or Stories

I was hired by H/FC to create content for L’Oréal’s Lumi Lotion on Instagram, aiming to increase brand awareness and introduce the product to a wider audience. The goal was to showcase the lotion’s benefits through visually appealing content that aligns with L’Oréal’s premium brand identity.

Content Creation: Filmed, styled, and edited Instagram posts and Stories featuring Lumi Lotion.

Visual Storytelling: Highlighted key product benefits using close-ups, creative angles, and on-screen text.

Brand Representation: Ensured that the content reflected L’Oréal’s aesthetic and high-quality branding.

Highlight Key Benefits: Focused on the lotion’s main features—hydration, glow, and skin texture—using visuals and text overlays.

Engaging Visuals: Created content that was eye-catching in-feed and in Stories, using lighting, composition, and color to match the brand.

Instagram Optimization: Edited videos and photos to suit Instagram’s formats (Stories, Reels, and feed posts) for maximum engagement.

Consistency: Maintained a cohesive look across posts and Stories to strengthen brand recognition.