TikTok | Skincare Product Campaign

Brands Featured: Medicube, 1004 (Madagascar Centella), and others Campaign Focus: Product Education, Trust & Brand Awareness Platform: TikTok

This campaign focused on creating TikTok skincare content featuring real, on-camera product application across multiple skincare brands, including Medicube and 1004. The goal was to build trust, educate viewers, and increase brand awareness by showing how each product performs in real time.

Increase brand awareness for featured skincare products

Educate audiences on product use, texture, and benefits

Build credibility through real application and wear tests

Drive engagement through authentic, creator-led content

The strategy emphasized transparency and demonstration over promotional messaging. Each video showcased the product being applied on skin, allowing viewers to see texture, absorption, and immediate results.

Key strategic elements included:

Face-to-camera and hands-on application content

Clear explanations of product benefits and usage

TikTok-native storytelling with strong opening hooks

Honest, experience-based commentary rather than scripted ads

Content was filmed and posted on TikTok, with each video focusing on a specific skincare product or routine. Formats included:

Step-by-step application

Texture and absorption demos

Before-and-after visuals

Routine integration with multiple products

On-screen text and captions reinforced key benefits, ingredients, and skin concerns addressed by each product, while maintaining a natural, conversational tone.

Increased visibility for Medicube, 1004, and other skincare brands

Strong engagement driven by educational, application-based content

Positive audience response to transparent, real-use demonstrations

Improved viewer trust compared to static or voiceover-only content