This campaign focused on creating TikTok skincare content featuring real, on-camera product application across multiple skincare brands, including Medicube and 1004. The goal was to build trust, educate viewers, and increase brand awareness by showing how each product performs in real time.
Objectives
Increase brand awareness for featured skincare products
Educate audiences on product use, texture, and benefits
Build credibility through real application and wear tests
Drive engagement through authentic, creator-led content
Strategy
The strategy emphasized transparency and demonstration over promotional messaging. Each video showcased the product being applied on skin, allowing viewers to see texture, absorption, and immediate results.
Key strategic elements included:
Face-to-camera and hands-on application content
Clear explanations of product benefits and usage
TikTok-native storytelling with strong opening hooks
Honest, experience-based commentary rather than scripted ads
Execution
Content was filmed and posted on TikTok, with each video focusing on a specific skincare product or routine. Formats included:
Step-by-step application
Texture and absorption demos
Before-and-after visuals
Routine integration with multiple products
On-screen text and captions reinforced key benefits, ingredients, and skin concerns addressed by each product, while maintaining a natural, conversational tone.
Results
Increased visibility for Medicube, 1004, and other skincare brands
Strong engagement driven by educational, application-based content
Positive audience response to transparent, real-use demonstrations
Improved viewer trust compared to static or voiceover-only content