COSRX | TikTok Product Highlight Videos

Client: COSRX Platform: TikTok Project Type: Content Creation – Product Highlight Videos Deliverables: 3-5 TikTok videos showcasing different product features

I was approached by COSRX to create engaging TikTok content that highlights the unique features of several of their skincare products. The goal was to increase awareness, educate viewers about the products, and drive engagement on TikTok through authentic, relatable content.

As a beauty and skincare creator, I focused on producing short-form videos that would resonate with my audience while staying true to COSRX’s brand identity and values.

Content Creation: Conceptualized, filmed, and edited TikTok videos for each product.

Product Highlighting: Showcased key features of the products, including textures, application, and results.

Video Editing: Edited the videos to be fast-paced, visually appealing, and optimized for TikTok’s algorithm.

Brand Representation: Ensured that each video aligned with COSRX’s brand voice, highlighting product benefits in an authentic way.

Understand the Product: I researched each product to understand its unique benefits and target audience.

Plan Content: Developed short scripts and shot lists for each TikTok video to keep the content concise and informative.

Create Engaging Visuals: Filmed the products in a relatable, real-life setting, showing texture, application, and results.

Optimize for TikTok: Edited videos with trending sounds, captions, and quick cuts to maximize engagement and watch time.

Educate While Entertaining: Focused on making the videos educational but still fun, relatable, and visually appealing.

Challenge: Making product content stand out in a crowded TikTok beauty space.

Challenge: Limited video length for fully explaining product features.