E-Commerce Platform UI Design
Sagar Donda
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Posted Jan 29, 2026
Created an editorial-inspired e-commerce UI focusing on storytelling, community, and user engagement.
E-Commerce Website UI Design
Project Overview
Objective:
Design a modern e-commerce platform that blends shopping with storytelling, community, and editorial content.
The goal was to create a visually rich and user-friendly interface where users can explore products, read magazine-style content, and engage with a creative community.
Key Focus:
Editorial-style visual design
Seamless product discovery
Community-driven experience
Clean and scalable UI system
My Role:
UI/UX Design, Information Architecture, Visual Design (Figma)
Landing Page
Purpose:
Create a strong first impression and showcase the brand identity, featured stories, and curated products.
Content Designed:
Hero section with brand storytelling
Featured stories
Curated products grid
Category highlights
Call-to-action buttons
Goal:
Connect storytelling with the shopping experience in a seamless way.
Community Page
Purpose:
Design a space for users to discover creators, stories, and conversations.
Content Designed:
Community stories and posts
Creator highlights
Visual content cards
Goal:
Build engagement and a sense of belonging within the platform.
Magazine Page
Purpose:
Create a digital magazine experience with editorial content and visual storytelling.
Content Designed:
Featured articles
Fashion and lifestyle stories
Image-based content grid
Filters and categories
Goal:
Deliver an immersive reading and browsing experience.
About Page
Purpose:
Communicate the brand story, vision, and values.
Content Designed:
Brand philosophy
Mission and vision
Creative direction
Goal:
Build trust and emotional connection with users.
Final Outcome
Designed an editorial-inspired e-commerce UI
Improved content discovery and navigation
Created a scalable and visually consistent design system
Enhanced user engagement through storytelling and community