Project Overview
Purpose:
Redesign the entire website to create a modern, professional, and easy-to-understand platform for an industrial machinery manufacturer.
Key Goals:
Improve website structure and navigation
Showcase machinery products clearly
Highlight company's strength, infrastructure, and expertise
Build trust with customers
Create a scalable design system
My Role:
UI/UX Design, Website Structure, Visual Design (Figma)
Main Sections:
Hero section with brand positioning
Company introduction
Core machinery solutions
Why choose us
Featured story
Call-to-action (Contact / Explore Products)
Outcome:
A clean and structured homepage that communicates the brand and products instantly.
Our Team
Focus:
Show the leadership team, departments, and company culture.
Main Sections:
Leadership team profiles
Departments overview
Company culture and values
Outcome:
Builds trust and human connection with the brand.
Our Customers
Focus:
Highlight customers, testimonials, and industries served.
Main Sections:
Customer logos and testimonials
Industries served
Global presence
Outcome:
Strengthens credibility and market presence.
Product Listing (Machines)
Focus:
Display all machinery products in a structured layout.
Main Sections:
Machine categories
Product cards with images and specs
Quick navigation
Outcome:
Makes it easy for users to explore and compare machines.
Product Detail Page
Focus:
Provide detailed information about each machine.
Main Sections:
Product overview
Technical specifications
Applications
Related products
Outcome:
Improves clarity and decision-making for buyers.
Infrastructure & Facilities
Focus:
Show manufacturing capabilities and infrastructure.
Main Sections:
Factory images
Production capabilities
Quality control systems
Outcome:
Demonstrates company scale and technical strength.
About Company
Focus:
Tell the brand story and journey.
Main Sections:
Company overview
Core values
Certifications
Company timeline
Outcome:
Builds long-term brand trust.
Contact & CTA
Focus:
Encourage users to connect with the company.