“You Inspire Me” Photo Campaign

As the Social Media and Web Design Manager for UNICEF, I led the creative, technical, and strategic execution of the “You Inspire Me” global photo campaign an international initiative celebrating people who inspire and uplift children worldwide.

The project’s mission was to highlight positive role models, foster a sense of global unity, and amplify UNICEF’s voice across digital platforms. My role involved not just design and storytelling, but also developing a scalable, data-driven digital ecosystem to increase engagement, donations, and awareness.

I designed and developed a responsive, multilingual campaign website from scratch ensuring it reflected UNICEF’s global reach and accessibility goals.

Conducted audience research to understand UNICEF’s digital visitors — including donors, educators, volunteers, and young advocates.Mapped user journeys and built wireframes to ensure seamless navigation and emotional connection through visuals.

Designed UI/UX prototypes in Adobe XD, emphasizing inclusivity, hope, and warmth.

Created custom iconography and illustrations aligned with UNICEF’s visual identity system.

Developed front-end structure using HTML5, CSS3, and JavaScript, integrating with WordPress CMS for easy content updates.

Implemented SEO best practices to boost organic reach and visibility.Integrated Google Analytics and Search Console to measure site performance and audience behavior.

Ensured WCAG 2.1 accessibility compliance, so all users, including those with disabilities, could engage seamlessly.

Increased web traffic by 45% within three months of launch.

Reduced bounce rate by 32% through better UX and faster page loading.

Attracted over 50,000+ new visitors globally, with an average engagement rate of 5+ minutes per session.

Social Media Campaign Management:

How I Made It:

I conceptualized and executed a multi-platform digital campaign that ran across Instagram, Facebook, LinkedIn, and Twitter (X) — each with customized storytelling formats to suit the audience.

Content Strategy:

Created a unified storytelling calendar blending photo series, quotes, mini-documentaries, and “Inspiration Stories” user submissions.

Directed and edited video snippets using CapCut and Adobe Premiere Rush, ensuring mobile-first optimization.

Design & Execution:

Designed over 60 visual assets using Canva and Adobe XD, adhering to UNICEF’s brand color palette and typography.

Collaborated with UNICEF’s in-house communication and regional design teams to localize content across languages and regions.

Community Engagement:

Introduced weekly engagement features like “Hero of the Week” and “Inspire Moments” that encouraged followers to tag people who inspire them.

Engaged with comments, reshared community stories, and used emotional storytelling to deepen audience connection.

Growth & Results:

Increased overall engagement rate by 68% within the campaign’s duration

Generated 4.2 million impressions and 120K+ organic interactions across UNICEF’s platforms.

Boosted user-generated content participation by 300%, expanding global community reach.

Research & Story Curation:

Interviewed local UNICEF representatives and child advocates to collect authentic inspiration stories.

Used these insights to craft emotionally resonant content, emphasizing hope, equality, and impact.

Story Design & Presentation:

Developed a content framework combining visuals, short text, and statistics that reflected each child’s journey.

Ensured cultural sensitivity and inclusiveness by using global imagery and language-neutral storytelling.

Integration:

Embedded storytelling modules directly on the website with shareable formats to encourage digital virality.Increased reader time on stories by 72% compared to standard UNICEF articles.Strengthened donor empathy, contributing to a 12% rise in fundraising interactions during the campaign quarter.

Data Analytics & Optimization

How I Measured Growth:

Google Analytics and Meta Business Suite, I tracked performance metrics weekly to optimize content and design decisions.

KPIs Monitored:

Engagement rate, CTR (Click-through Rate), user retention, and donation conversions.Page load speed and SEO performance for mobile users.

Actions Taken:

Conducted A/B testing for headlines and CTA (Call-to-Action) buttons.Used real-time feedback to adapt designs and posting frequency.Regularly reported insights to UNICEF’s communication leads for strategy updates.

Donation conversion improved by 19% after optimizing CTA design.

Social engagement rates maintained consistent 5% growth month-over-month.

Reduced content turnaround time by 25% through streamlined workflow automation.

Tools & Platforms Used:

Design & Editing: Adobe XD · Photoshop · Canva · CapCut

Web Development: HTML5 · CSS3 · JavaScript · WordPress CMS

Analytics: Google Analytics · Meta Business Suite · SEMrush

Project Management: Trello · Slack · Notion

Copywriting & Optimization: Grammarly · Hemingway Editor