From 24K to 1.9M Views — My Strategy Made It Happen!

Game_knack project

As the lead Social Media Strategist & Content Manager for Game_Knack, I was responsible for building a viral growth and engagement system across Instagram Reels and Discord. This included content ideation, meme format experimentation, timing optimization, and platform expansion all while aligning with monetization goals.

Over 4 months, I helped grow Game_Knack from a 500-follower meme account to a high-CTR viral creator account with 7,250+ followers, generating monthly CTR of over 3 million, with consistent Reels reach between 1M–3.6M+ views. My strategy directly contributed to brand partnership success, leading to collaborations with Nykaa, Mamaearth, and more, with ongoing conversations for game-specific sponsorships.

Built a Roblox + Meme Format hybrid content plan to tap into Gen Z humor and trend cycles.Used TikTok & Discord culture references to trigger shares and organic saves.

Designed an 80/20 content strategy: 80% viral value, 20% direct community storytelling.

Hook-based captions,Trending audio-meme pairings,Text overlays and effects that hold viewer attention,

Benchmarked against top Roblox creators and adjusted in real-time.

Developed a high-retention content mix for Reels → Explore Feed discovery.

Currently leading the Discord platform rollout for Game_Knack’s proprietary game.

Collaborating with developers and community managers to:

Integrate game drop events with Discord streams,Use exclusive access roles, in-game perks, and chat bots for engagement.

The game is already backed by investors, with soft beta launch expected in the next quarter.