Script writing project for YouTube creator

I led Omifyy’s topic research efforts by identifying high-engagement, emotionally resonant themes within India’s digital culture, influencer space, and socio-political landscape. My approach was grounded in real-time digital listening and trend forecasting.

Research Workflow:

Platform Scanning: Monitored controversies and emerging discussions on YouTube, Twitter (now X), Reddit, and Instagram.

Trend Spotting: Used Google Trends, TubeBuddy, VidIQ, and Twitter advanced search to identify rising viral content and creator patterns.

Audience Sentiment Audits: Conducted qualitative analysis of comment sections, shares, and memes to capture Gen-Z tone and humor.

CTR & Title Testing: Audited historical data to improve video thumbnails/titles for emotional and curiosity-driven engagement.

Tools Used:

Google Trends · TubeBuddy · VidIQ · Twitter Advanced Search · Reddit Threads · YouTube Studio (CTR + Retention Curve) · Notion (Research Tracker) · ChatGPT (Prompt-Enhanced Title Testing)

Engagement Explosion: Significant rise in likes, shares, and comments—especially from Gen-Z and young Indian viewers

Increased brand sponsorship interest due to consistent performance and high CTR