I led Omifyy’s topic research efforts by identifying high-engagement, emotionally resonant themes within India’s digital culture, influencer space, and socio-political landscape. My approach was grounded in real-time digital listening and trend forecasting.
Research Workflow:
Platform Scanning: Monitored controversies and emerging discussions on YouTube, Twitter (now X), Reddit, and Instagram.
Trend Spotting: Used Google Trends, TubeBuddy, VidIQ, and Twitter advanced search to identify rising viral content and creator patterns.
Audience Sentiment Audits: Conducted qualitative analysis of comment sections, shares, and memes to capture Gen-Z tone and humor.
CTR & Title Testing: Audited historical data to improve video thumbnails/titles for emotional and curiosity-driven engagement.
Tools Used:
Google Trends · TubeBuddy · VidIQ · Twitter Advanced Search · Reddit Threads · YouTube Studio (CTR + Retention Curve) · Notion (Research Tracker) · ChatGPT (Prompt-Enhanced Title Testing)
Engagement Explosion: Significant rise in likes, shares, and comments—especially from Gen-Z and young Indian viewers
Increased brand sponsorship interest due to consistent performance and high CTR
Collaborated with YouTuber Omifyy on video editing and thumbnail design for critical commentary content.Working with Omkar Padhi as a content researcher