Trapiche - Puro & Impuro
Matias Rossi
Trapiche - Puro & Impuro
Art Direction · Concept Development · Visual Storytelling
Wine is contrast. Refinement and instinct. Tradition and rebellion.
For Trapiche’s “Puro & Impuro”, I developed a visual direction built on duality — exploring the tension between the refined and the raw.
Instead of treating the concept as a simple aesthetic contrast, I built a cohesive visual system where:
Typography reflects purity vs disruption
Composition balances symmetry with tension
Lighting enhances emotional contrast
Motion (where applied) reinforces narrative rhythm
The project wasn’t just about creating visuals — it was about translating a conceptual axis into a structured aesthetic language.
This approach — concept → system → execution — is central to how I work today in motion and storytelling.
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Posted Feb 19, 2026
A new brand needed a visual identity that felt both premium and accessible. I created a motion-driven brand system and launch video to introduce their products.
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