Citroën Moves Differently

Bold motion visuals crafted to launch a standout model.

Citroën required a bold and cohesive motion-driven visual system to reinforce its brand positioning and celebrate its distinctive identity across digital and campaign touchpoints.

The challenge was to create dynamic motion assets that felt modern, expressive, and aligned with the brand’s personality while maintaining clarity and consistency across formats.

I was responsible for concept development, motion language definition, and execution across campaign assets.

Instead of treating each piece as an isolated animation, I developed a consistent motion system that reflected Citroën’s “Moves Differently” spirit:

Clean yet energetic transitions

Strong typographic rhythm

Confident pacing and timing

Modular animations adaptable across channels

The goal was not just movement — but brand behavior through motion.

Delivered motion graphics for digital campaigns, social media, and multi-format brand activations.

Produced styleframes, storyboards, and final animations using After Effects and related tools, ensuring scalability across formats.

The project reinforced brand coherence through motion and helped translate Citroën’s personality into a dynamic digital presence.

It strengthened campaign perception and provided a reusable motion framework for future content.

Tools: After Effects, Illustrator, Photoshop

Deliverables: Motion System, Campaign Assets, Social Animations