Bold motion visuals crafted to launch a standout model.
Overview
Citroën required a bold and cohesive motion-driven visual system to reinforce its brand positioning and celebrate its distinctive identity across digital and campaign touchpoints.
The challenge was to create dynamic motion assets that felt modern, expressive, and aligned with the brand’s personality while maintaining clarity and consistency across formats.
My Role
Senior Motion Designer & Art Direction Lead.
I was responsible for concept development, motion language definition, and execution across campaign assets.
Verano Citroën
Approach
Instead of treating each piece as an isolated animation, I developed a consistent motion system that reflected Citroën’s “Moves Differently” spirit:
Clean yet energetic transitions
Strong typographic rhythm
Confident pacing and timing
Modular animations adaptable across channels
The goal was not just movement — but brand behavior through motion.
Citroën Cactus Urban trail
Execution
Delivered motion graphics for digital campaigns, social media, and multi-format brand activations.
Produced styleframes, storyboards, and final animations using After Effects and related tools, ensuring scalability across formats.
Impact
The project reinforced brand coherence through motion and helped translate Citroën’s personality into a dynamic digital presence.
It strengthened campaign perception and provided a reusable motion framework for future content.
Tools: After Effects, Illustrator, Photoshop
Deliverables: Motion System, Campaign Assets, Social Animations
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Posted Feb 18, 2026
Launching a new car model requires standing out in a saturated market.
I crafted bold, animated visuals that highlighted the Cactus’s unique design features.