Fiat in Motion
Matias Rossi
Fiat in Motion
A social-first motion series built for speed, style, and variety.
Overview
Fiat required a dynamic and cohesive motion language to support brand campaigns and reinforce its energetic personality across digital and social platforms.
The challenge was to translate Fiat’s bold identity into a consistent motion behavior adaptable to multiple formats and audiences.
My Role
Senior Motion Designer & Art Direction.
I led motion concept development, defined animation principles, and executed campaign assets across channels.
Approach
Rather than creating isolated animations, I developed a structured motion framework aligned with Fiat’s brand DNA:
• Confident timing and energetic pacing
• Bold typography animation
• Strong compositional transitions
• Modular assets adaptable to different campaign formats
The objective was to create motion that felt unmistakably Fiat — expressive but controlled.
Execution
Produced motion graphics for digital campaigns, social content, and branded assets.
Delivered adaptable animation systems that allowed efficient iteration across formats and markets.
Impact
The motion framework enhanced brand consistency and strengthened campaign perception across digital touchpoints.
It enabled scalable creative production while preserving a distinctive visual identity.
Like this project
Posted Feb 19, 2026
Fiat wanted to refresh its social media presence with new, lively content. I delivered a series of animated posts and stories tailored for digital audiences.
