Clean Plate Club aims to make preparing and cooking delicious, nourishing meals approachable and exciting. Often, healthy eating gets a bad rap for being bland and intimidating. To change that perception, Clean Plate Club is developing an online video series for social media, demonstrating that whole foods are not only incredibly flavorful and easy to make but also great for you.

The brand needed a logo that captures its mission of promoting “always tasty, gut-healthy, whole foods.” The design system features a dynamic color palette, illustrated dietary badges, recipe templates, and eye-catching video thumbnails.