Van Holten's website makeover
QuiteGuud Studio
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Posted Nov 28, 2024
We reimagined the digital presence for Van Holten's. The website redesign merges their playful brand personality with modern functionality.
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About:
Van Holten’s has been America’s pickle icon since 1939, famous for their bold, briny “Pickle-In-A-Pouch” that turned a simple snack into a nationwide favorite.
Their brand is playful, proud, and full of personality but their digital presence needed a refresh to match it. While we didn’t develop the website, we played a key role in shaping the creative direction of their redesign bringing Van Holten’s fun, flavorful energy to life online.
What we did:
• Art direction and creative guidance for website redesign
• Visual concepting to capture the brand’s bold, playful identity
• UX direction for cleaner navigation and stronger product visibility
• Design input focused on storytelling, accessibility, and engagement
The result:
A digital experience that finally looks as bold as the brand tastes.
Bright, energetic, and unapologetically fun yet refined enough to support a legacy brand with over 80 years of history.
Every element now feels distinctly Van Holten’s from the punchy visuals to the intuitive layout that keeps fans exploring and craving more.
